What’s in a day’s work? Well, that depends on who we’re photographing! Nick Cannon for instance.
3 Chicks That Click Photography has always enjoyed working on promotional photo shoots with Office Depot. We’ve covered new store openings complete with ribbon cuttings and giant scissors, store renovation celebrations with the local Chamber of Commerce, charitable organizations, local government participants, and Back To School events sponsored by The Office Depot Foundation.
Office Depot is known throughout the world as a company with a heart. Throughout their history, they have supported charitable organizations and worthy causes on a local and national scale. The Office Depot Foundation is the independent charitable giving arm of Office Depot.
We were excited to once again photograph entertainer Nick Cannon as he helped the Office Depot Foundation, and local New York City Office Depot employees, hand out sackpacks to kids in the area. Nick and the Foundation donated 4,000 colorful new sackpacks containing essential school supplies to kids served by nonprofit organizations, schools and agencies in the New York area.
Nick Cannon is a super nice guy and really enjoys kids. His is inspirational in getting them excited about going back to school. My Chick, Lauren, and myself were also excited about the shoot. This is our second year photographing Nick, and he never disappoints a child that stays after the event for an autographed photo and a chance to say hello.
So what’s it like to shoot an event like this? Well, as much fun as it is, it’s also very hard work. 3 Chicks That Click Photography prepares several days before the event, making sure all our equipment (and backup equipment, and backups for the backups) are fully charged, tested, and packed. Large events like this, which can easily number over 100 people in a small space, require endurance, preparation, and organization. We arrived early – how early you ask? We were up at 5:30AM to get the 6:57AM train to NYC, then sped along 7th Ave. with the rest of the commuter crowd to make sure we were early enough to take images of the set up and backdrops for the event, and any special displays, such as this one of One Direction that Lauren found very enticing!
There were many kids and adults at the event, and the kids overflowed the available chairs and were camped on the floor. It made photographing the presentations a bit like navigating a mine field to avoid stepping on little hands and feet, all clutching cell phones, iPads, and fill-in-the-blank workbook pages distributed by the Office Depot staff. The younger kids were thrilled to pose with the display of Nick Cannon headphones, while the older ones staked out the life-size backdrop of One Direction’s promotion. The heat was rising…..
We bring quite a lot of gear among us to ensure we get the shots that our client needs, as well as the media companies that want images transmitted immediately to news outlets such as People Magazine, The Examiner, and Celebzter. The shoot itself can take up to 2 hours, depending on the number of participating schools and local groups, the amount of kids, and the amount of time that Nick stays to have his photo taken with store employees and other fans.
Then begins the downloading, editing, and distribution of digital images to various outlets. Media events like this are very time sensitive, so although the actual event may be only 1.5 to 2 hours, we put in a total of at least 12 hours, including travel time, to complete a project like this from start to finish. Time well spent! And on the race back to Penn Station, we did make a quick stop for a dirty water dog….and survived.